
Acupuncture & Herbal Medicine
Acupuncture is an ancient medical system rooted in over 8,000 years of Oriental medicine, designed to restore balance, relieve pain, and promote optimum health.
Reversing disease patterns by supporting the body’s own healing intelligence.
Now FDA-approved and integrated into hospitals and medical schools across the U.S., acupuncture is a powerful bridge between ancient wisdom and modern science.
Benefits of Acupuncture
Relieves acute & chronic pain
Reduces inflammation
Speeds injury recovery
Regulates hormones
Improves sleep quality
Calms anxiety & stress
Boosts energy & focus
Supports digestion & gut health
Strengthens the immune system
Enhances mood & mental clarity
PMS and peri-menopause
Complimentary Acupuncture Consultation
Schedule this session to meet Dr. Barbara and learn more about acupuncture and Traditional Chinese Medicine. New clients may schedule this session as an in-person appointment or telehealth session.
20 mins | complimentary
New Client Acupuncture Session
Schedule this session if you are a new client of East West Optimum Health. During this 90 minute session, Dr. Barbara will review your medical history and introduce you to acupuncture. Other Traditional Chinese Medicine modalities may include cupping, gua sha, or herbal medicine. Dietary recommendations, supplement protocols, as well as other lifestyle recommendations may also be discussed as part of a customized program.
90 mins | $175
Return Patient Acupuncture Session
Schedule this session if you are a return acupuncture client. Clients may receive acupuncture as well as one of the many modalities of Traditional Chinese Medicine including cupping, gua sha, or herbal medicine. Dietary recommendations, supplement protocols, as well as other lifestyle recommendations may also be discussed as part of ongoing care.
75 mins | $150
Herbal Medicine Consultation
Schedule this session to discover the benefits of Chinese herbal medicine. After reviewing your health history, a customized herbal medicine formula will be created for you in conjunction with other supplement and nutritional recommendations when appropriate.
75 mins | $100
Cupping Session
Schedule this session if you are a return client interested in a full 75-minute cupping session. This session may also include other needle-free such as acupressure, gua sha, and Reiki.
75 mins | $100
Acupuncture & Herbal Medicine FAQ
How does acupuncture work?
Energy Flow (Qi): Acupuncture is based on the ancient Chinese understanding of a vital energy called qi (pronounced “chee”), which flows throughout the body.
Meridian System: Qi circulates through a network of channels known as meridians—12 primary and 60 secondary meridians—that are interconnected with all bodily functions.
Acupuncture Points: There are hundreds of specific points on the body’s surface, each linked to these meridians. Every point has a distinct location and therapeutic effect.
Healing Process: By gently inserting thin needles into selected acupuncture points, practitioners aim to restore balance, relieve pain, and promote the smooth flow of qi.
Treatment Goals: Acupuncture helps harmonize, strengthen, or unblock energy pathways, supporting the body’s natural ability to heal.
What does acupuncture feel like?
Minimal Discomfort: Most people feel little to no pain when the needles are inserted. The needles are extremely thin—much finer than those used for injections.
Sensation, Not Pain: You may feel a brief tingling, warmth, heaviness, or a dull ache at the needle site. These sensations are normal and indicate that the qi is being activated.
Relaxing Experience: Many patients find acupuncture calming and even fall asleep during treatment. It’s common to feel deeply relaxed afterward.
Individual Reactions: Each person’s experience can vary slightly depending on sensitivity, treatment area, and health condition.
What should I expect during my first acupuncture session?
Warm Welcome: From the moment you arrive, our friendly staff will help you feel at ease—enjoy a calming atmosphere with complimentary tea or water.
Comprehensive Consultation: Your first visit includes an in-depth discussion of your health history, current concerns, and wellness goals.
Patient Education: We take time to explain how acupuncture works and how it can support your unique health needs.
Personalized Care Plan: Based on your consultation, you’ll receive a customized treatment plan that may include acupuncture, lifestyle tips, and holistic wellness guidance.
When will I start feeling better with acupuncture?
Immediate Relief: Some patients experience noticeable improvement after just one session, especially for acute conditions.
Chronic Conditions: For longer-term or chronic issues, a series of 6–12 treatments is typically recommended.
Gradual Progress: Acupuncture results are cumulative. Most patients begin with 1–2 sessions per week, then taper off as symptoms improve.
Personalized Timeline: Healing depends on the severity and nature of your condition. Your acupuncturist will adjust your treatment plan accordingly.
Natural Healing: Acupuncture supports the body’s own healing process, promoting long-term balance and wellness.
Learn More: Acupuncture treats many women’s health conditions including perimenopause. Read more about how to treat perimenopause naturally in: The Quiet Shift: Navigating the Realities of Perimenopause.
How does cupping therapy enhance healing?
Complementary to Acupuncture: Cupping is a traditional therapy that pairs well with acupuncture, boosting circulation and deepening relaxation.
Pain Relief: Effective for both acute and chronic pain, cupping can help relieve muscle tension, improve mobility, and support recovery from injuries.
Flexible Options: Add cupping to your acupuncture session for enhanced results, or book a dedicated one-hour cupping treatment for a more focused experience.
Read More: Learn more about the benefits of cupping in our Ancient Art of Cupping article.
What is Chinese herbal medicine?
Ancient Wisdom: Chinese herbal medicine is a key part of a 5,000-year-old healing tradition that continues to evolve today.
Personalized Formulas: Herbal remedies are made from combinations of 3 to 20 natural herbs, tailored to each individual’s needs.
Holistic Healing: Used alongside acupuncture, these formulas help balance the body’s internal systems and support natural healing.
Whole-Body Wellness: Herbs are often recommended with diet and lifestyle guidance to enhance overall health and long-term wellbeing.
What type of Chinese herbal medicine do we use?
High-Quality Herbal Products: Dr. Barbara Custer carefully selects herbal formulas based on extensive research to ensure safety, purity, and effectiveness.
Rigorous Standards: Only trusted, high-quality sources are used—evaluated for potency, sourcing practices, and potential interactions.
Patient-Focused Care: Every product is chosen with your health and well-being in mind, supporting safe and effective treatment outcomes.
Evidence-Informed Approach: Dr. Custer’s commitment to research ensures that the herbal medicine used in our clinic meets the highest clinical standards.
How are Chinese herbs taken traditionally?
Traditional Preparation: Chinese herbs have traditionally been brewed into teas for daily use.
Modern Convenience: For ease and taste, we offer concentrated formulas in pills, granules, or tinctures—making them simple to take while preserving their effectiveness.
Personalized Treatment: Herbal supplements are chosen based on your symptoms, tolerance, and health goals.
Ongoing Monitoring: Your progress is closely monitored and treatment is adjusted as needed to ensure safe, effective results and long-term wellness. How does acupuncture work?

I am a grateful and loyal patient of Dr. Custer for over 12 years. Throughout the years she helped me to keep my severe case of IBS under control. Barbara helps me to keep my weekly stress under control. I have passed through menopause easily with her wise guidance of natural herbal formulas, she is a master in her field of healing and acupuncture. I recommend her in the highest regard.
- J. Mill Valley